Why We Got into Private Label
Focus on your business, not technical details.
In 2020, our supermarket business was struggling to supply our customers with basic goods. Unprecedented challenges required new ways of thinking, so we got creative. We decided we would manufacture the products we needed to sell, we couldn’t wait for our distributors and their supply chains.
It wasn’t easy, there is no manual, no guidebook. There are websites, like this one, but nobody really offers a clear path. We stumbled on our first products, mistakes were made; but we also learned invaluable lessons the big guys don’t want everyone else to know.
There is no secret to Private Label.
Why We Started This
Nobody cared whether our business survived COVID or not; everyone else was focused on keeping their business running. We are a supermarket company, we need to get ENOUGH product to sell for things to work out.
Supply chain problems destroy sales. Missing core basket items is the equivalent of an empty store: Who cares if you have shredded cheese if there is nothing to put it on?
Worse, we are a Maryland-based company. In Maryland, people eat crab. Everyone eats crab. In many seafood departments crabmeat is the primary sales item. Except, there’s one problem; people can’t make Maryland’s iconic food, crab cake, without a good binding mix.
We HAD to get some crab cake mix together. Read more about our story in our Posts.