What Is White Label Manufacturing?
White Label is the short cut process to private label, many confuse and conflate the two but they are distinct. White Label is the process by which a company purchases a product from another company and replaces the selling company’s label with their own. White Label businesses can exist explicitly for the purpose of selling their products to other businesses for resale.
Why White Label?
Many projects begin with the idea of creating private label and ending up with a white label solution. White Label can save tremendous time and effort, as well as reduce the risk of trial and error, or reduce the risk of getting something wrong. You have a good idea, maybe someone else has come up with a good solution to the same problem, too.
If you want to create your own products and control the costs and inputs, this will not be for you. However, if you want to run your business and are looking to solve a problem or fill a need, White Label manufacturing will do exactly what you’re looking for.
We work with suppliers that do Private Label and White Label manufacturing, both play an important role in the business to business ecosystem that delivers value to customers.