Our Process

We do the ground work. Bring your concept, we formulate the production plan.

We have built an extensive network of contacts in different fields of manufacturing, logistics, marketing, design, packaging, retail & e-commerce. Our private label process focuses on helping our clients bring a concept to reality by developing cost-effective production plans from raw materials all the way through to finished good in the consumer basket.

Our Private Label Process

Concept

Define your product and market succinctly and develop a concise understanding of what “best” looks like to the consumer. Our private label process starts with your idea for your brand and market. The more complete the idea the better but don’t worry if you have missing elements, we can help you get it together.

Feasibility Analysis

We identify the inputs and processes needed to bring the concept from the drawing board to the consumer. We have experience working with designers, manufacturers, and packagers nationwide – the right team for any product development is the key to delivering a product at spec and on cost. This process focuses on the financial viability of this concept with best estimate inputs.

Proposal

At this stage we present our proposal for how we intend to get your concept from a drawing board into something tangible in your hands. We will identify our resources and partners, the costs associated with each step, and deliver a cost-per-unit analysis. We will also include our modest fee in this proposal.

Design

We utilize a diverse network of designers to develop brand identifying packages and marketing materials in a cost effective manner. Whether you have your own brand already or need to develop one, we can design it without major expense. Our approach to the graphic design marketplace emphasizes image quality, regulatory mandate adherence, and every client’s unique brand identity

Production

Whether the concept requires production in-house or outsourcing partial or total production, we walk the product along each step of the way. We’ve done everything from make the product entirely in-house to full third-party production each step of the way

Shipping

Utilizing diverse shipping and logistics strategies, we find the most cost-effective way to get your product from the manufacturer to your store room. We have a nationwide network of shippers and access to our partners shipping resources, allowing us to find competitive shipping rates in any market.

Marketing

Our college educated employee said he would work on some marketing materials and a launch strategy for each product. He kept saying “When I studied for my MBA” but all I heard was blah-blah-blah. I bet he does it, though.